China Dubai: Quick Quick Slow
First in a series of commercials for Dubai’s official sponsorship of the Chinese National Table Tennis Team – featuring world number one players Long Ma and ShiWen Liu, and World and Olympic gold medallists Jike Zhang and Xiao Xia Li.
I worked with Ocicat, scoring this 45-second spot and separate 30- and 15-second cutdowns to picture, for TX during the World Table Tennis Championships.
Table tennis is China’s national sport and the team has an avid following, with more than 100 million people in China alone estimated to watch the ITTF World Table Tennis Championships final every year.
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